What is SEO On Page?
Definition
Imagine that each page of your website is a gift.
SEO On Page has to do with changing the packaging of these gifts, without paying much attention to what they contain inside.
In this article, we are going to explain this concept and specify the most relevant points of this stage.
Objectives of SEO On Page: What is it for and why is it so important?
With SEO On page you can achieve the following:
-Improve the visibility of your website in search engines, to occupy the first page of results.
-Facilitate the indexing of all the sections that make up your site, so that Google can archive your content without problems.
-Improve the user experience, so that people enjoy being on your portal and stay there longer.
SEO On Page Optimization: How to do it on a website?
To optimize the SEO On Page of your website, as we discussed in the introduction, you must evaluate and correct 7 key factors:
- Titles and descriptions.
- SEO architecture.
- Loading speed.
- Mistakes.
- Plugins.
- Responsive.
- Indexing.
SEO On Page examples
To perform an SEO On Page it is advisable to assemble two documents that contain the following:
a) Website packaging (H1, title tags and meta tags) and special functionalities (plugins).
b) Information architecture (how the site will be organized).
SEO Factors On Page or On Site
SEO titles and descriptions: How to package your content?
With the information collected in the keyword research of the first phase of the project ( SEO analysis ), you will have the necessary inputs to know how you should title your pages both inside and out .
Later in the article we will explain what this means.
The truth is that, on the Internet, search engines are designed to offer results based on the keywords that the user enters in the box.
Although there are many variables that Google implements to rank web pages, the proper use of keywords is still FUNDAMENTAL.
Therefore, once you know with what terms people search for everything related to your industry, your products / services and your company, you will have to modify the structure of your website so that it includes those phrases in the most relevant places.
What are those spaces?
Let’s see the next point of the article.
Change SEO titles: Where should you place your keywords?
After you have the keywords that you are going to use, the next thing you should do is accommodate the title tags , meta tags , H1 and URLs of the main pages of your website.
By placing these new words there, you will improve your performance on Google.
Below we define, in a simple way, each of these terms:
Title tag : it is the title that your pages have in Google.
Meta tag : it is the description that your pages have in Google.
H1 : is the title of your pages within your website.
URLs : are the links with which people can access the pages of your website. As we mentioned in our article on SEO Factors :
Your URLs speak volumes about you because they indicate how neat your house is.
They can help you:
-Optimize the user experience (the person will be able to know what the page to which they will click is about).
-Facilitate Google’s work (the search engine will know what that section of your site is about).
-Improve your location on the results page (although of little weight, it is a positioning factor).
-Increase the value of the links on your pages that appear on other websites (Google is very interested in what the URL says, in order to determine how high that link is).
Having short URLs is correlated with better positions in the search engine .
Case study
To evaluate and show the power that can have these simple changes, we will analyze what happened a client of Pencil Speech .
This company belongs to the real estate industry and, despite its robustness in the market, it did not appear on the first pages of Google when users searched for the most common terms related to real estate.
With an SEO analysis , we determined which were the most relevant keywords in the real estate world and placed them in the title tags , meta tags and H1s of our client’s main pages.
What do we achieve with this?
-Get that company to the first page of Google (with more than three key phrases of the real estate industry).
-Increase your website’s daily organic impressions from 5,362 to 10,221 in less than six months.
Organic impressions : number of times they see any page of your website on the Google results page.
-Increase the daily organic impressions of the home page of your website from 2,179 to 4,729 in less than four months.
-Increase the daily organic impressions of a page with high purchase intention from 0 (that is, nobody found it on Google) to 327 in less than three months.
What does it mean for a page to have a high purchase intention?
That the people who enter it are much closer to shelling out money to purchase a product or service.
Think of your website as a store.
If we take the page above as a reference, just by modifying the title tags, meta tags and H1s, you could go from no one visiting you to 327 people not only entering your premises every day, but also asking for prices.
As you can see, this part of SEO On Page is vital to improve the presence of your website in Google.
To facilitate this process, if you have WordPress, it is best to install the Yoast SEO plugin.
With these tools you will edit the title tags , meta tags and H1s of your pages in a simple way and, in addition, you will know when you are using more words than recommended.
We will return to this point later.
Create SEO architecture: How to organize your website?
Mainly, your site must be very intuitive. You should not make users think.
They must assume how to do everything on your website and predict, in a simple way, where the information they are looking for is.
Explaining how to design an SEO website is not the objective of this article, however, below we will leave you a list of recommendations so that you can see, more or less, what changes are made in the SEO On Page phase:
1.- Intention of the user + Intention of the company
To organize your website, you must take into account questions such as:
What will people look for?
What is important to users?
What are the main interests of the company?
The more relevant a page is, the higher it should go on Home .
The most important places on your site, as a general rule, will have to be in the main menu.
Cyrus Shepard uses the About Us page as an example : Is it really key to your website? Does it produce constant leads or sales?
Those are the questions you will have to ask yourself.
In his book Don’t Make Me Think, Steve Krug says that your task when creating a website is to prevent question marks from appearing in the user’s head.
You should cut through cumbersome processes, keep navigation clear and simple, get rid of nonessentials, and take advantage of the conventions that exist on the web.
What does the latter mean?
If everyone puts their company logo above and to the left, it is best that you do the same.
It is not a matter of originality, but of practicality and user experience.
Make things as obvious as possible and avoid creating pages that go into a sub-sub-sub-sub category.
Less is more, especially in the web ecosystem.
3.- Category pages SEO: Organize your content by themes (hub pages , silo pages, and topic clusters)
Don’t stress over the number of names.
In the end, all those terms refer to the same thing: pears must go with pears and apples with apples.
Your content should be separated by topic.
Your website should be a well-ordered library: Fiction books on the one hand, Politics books on the other, Personal Growth books beyond, and so on.
Think about the user: How can you make life easier for them to find what they are looking for?
A) Yes?
Or this way?
In this example, the organizing factor is color, but you can take whatever you want for your website. The important thing is consistency.
Always keep your ideal client in mind.
Charging speed – a critical factor
It has happened to you:
You click on a link and you start to see that the loading bar is very very slow.
After a few seconds you despair and you leave the page.
Loading speed is a fundamental factor because, precisely, it is the main reason why people would leave your page.
Or rather, it is the number one reason why they would never get inside.
According to Kissmetrics , a 1 second delay in loading time results in a 7% loss in conversions.
On the other hand, on mobile, if you reduce the loading time by 1 second, your conversion rate could increase 27% .
With Page Speed or Test My Site you can see how your website is doing in this regard and there you will find the necessary tips to make your pages load faster.
So you don’t get confused, ask a webmaster for help.
Common SEO On Page mistakes: broken links and redirects
After analyzing your website, you will be able to know if your links:
1.- They do not open
2.- They go to a place where they shouldn’t
This is easy to determine and correct, unless you have a huge website with a lot of URLs that must have been redirected long ago.
What does redirect mean?
For example, let’s say you did an article on ‘Best Books of 2019’ and the following year you updated that article with material from 2020.
Most likely now you want your link to be best-books-2020 and not best-books-2019 .
Well, changing the link is the least of it: it takes 15 seconds.
What you should be aware of is the redirection: if you do not inform the Internet that the link of best-books-2019 should go to best-books-2020, you will lose many visits.
Why?
Because it is likely that the old link has already been shared by mail, WhatsApp and social networks. So if someone clicks on that address, they won’t get anywhere or your website will inform them that that page doesn’t exist.
You can easily redirect with a plugin , and that’s what the next point is about.
Plugins (SEO and user experience)
In WordPress you can easily download and add tools to your website with the intention of turning it into a more robust digital asset.
Think of your site as a car.
Adding this type of utensil would be like tuning your pages: changing the rubbers, modifying the sound equipment, painting them in another color, etc.
In the digital world, these applications are called plugins and they will help you to rank your website higher in search engines.
How and how do they benefit you?
1.- They allow Google to better read and analyze your pages.
2.- They improve the experience of your users (UX).
3.- They facilitate the implementation of technical aspects of SEO, so you don’t have to program (use code).
Next, we leave you a list of plugins that we consider vital:
a) Yoast SEO
With it you will be able to adjust your title tags , meta tags and links according to the best practices.
The tool lets you know when a title or description has more characters than recommended and, in addition, it will check the texts of your articles to see if they meet the readability standards.
In addition to that, you will be able to establish a keyword per article and you will choose when a content is essential. That is, when you want a text to do very very well on Google because it is essential for your business.
It is a very intuitive plugin and you only have to fill in the fields that the tool gives you to improve from the SEO point of view.
b) Table of Content Plus
This plugin will automatically create tables of contents so that your website users can easily navigate through your articles.
Remember that, as the number one user experience, Steve Krug says, people on the Internet do not read, but scan.
If you facilitate that scan, you will do better in the search engine and your content will be more useful for people who enter your website.
In addition, this plugin will make your content produce more impressions on Google.
Why?
Because it will divide your articles into several sections and that will make it easier for Google to find answers within them.
Just review the table of contents of this article and you will see that, beyond the central topic being SEO On Page, we are answering many questions of various kinds in each subtitle.
Therefore, we are ranking for various types of key phrase : ‘ What is SEO On Page?’ ‘Where should you put your keywords?’ ‘What is information architecture?’
c) Redirection
We talked about this plugin in the previous subtitle.
Like Yoast SEO, it is very easy to use and will allow you to solve a problem.
In fact, once you have it installed, it will do the redirects automatically. This way, you will not worry when you change the links of your articles.
Mobile usability (responsive)
It is useless to have a beautiful website on PC if it looks bad or is difficult to use on a mobile or tablet.
The same thing happens in reverse.
Therefore, you must be aware that your website loads perfectly and is practical on ANY device.
Grab your child’s tablet, test on your mom’s cell phone, and check on PCs and laptops of different sizes.
Most CMS – content management systems that websites are built with – will take care of this automatically, but be sure to check.
Any problem, ask your webmaster for help.
Indexing, sitemap and Search Console
Indexing a website means making it visible to search engines.
In other words, put it in the cloud to compete against millions of sites.
Google usually does this automatically, but to streamline the process, you can make it easier for them.
How?
Creating a sitemap .
What is a sitemap ?
It is a plan of your site that indicates how all the pages that compose it are organized and how they are related to each other.
That’s a sitemap – a roadmap that will help search engines find you faster.
Consequently, your company will be visible to your potential clients in less time.
Once you have the sitemap ready ( here you can create it for free), you must upload it to Search Console , which is Google’s engine room.
In this link you can learn how to do it.
If you prefer, the RankMath plugin can create the sitemap for you.
SEO On Site Service (Consulting)
Do you want advice to implement these changes on your website? You can contact our SEO Consultants by clicking here: contact .