Having SEO services will help your website to reach the top positions in Google. Although having a website is the basis of the digital presence of your brand or company, the effort you have invested in it will not be of much use if you do not make sure that your audience finds it. Next, we explain why.
4 How can we help you?
What is SEO?
With the arrival of search engines in general in the 90s and Google in particular in 1998, the boom of the web began, which realized that the best way to attract traffic was to reach the top positions . Here was born SEO and SEO- related services that, since then, have not stopped gaining importance.
The SEO ( Search Engine Optimization ) or search engine optimization is nothing to optimize a website to improve its position in the results of search engines. In other words, trying to get our website to appear in the top positions when users search for certain words in Google.
This discipline applies techniques both within the website (On Page) and outside (Off Page) to improve its visibility in the organic results (not paid) of the different search engines. We can divide it into these two groups:
- SEO On Page : it can be defined as the optimization that is done, directly, on the pages of the website that we want to position in the results in Google. It makes sure that the web is optimized so that the search engine understands its content. Here we would include SEO factors such as keyword optimization , which are the terms with which you want the user to find your content when they search Google. The loading time , the user experience , the optimization of the code and the URLs are other points that are worked on in SEO On Page services .
- SEO Off Page : These are the factors external to the website that Google takes into account for positioning. For example, the capture of quality links that point to the site that you want to position.
What are SEO services?
After all this, you will surely wonder, exactly, what are SEO services and what benefits can they bring to your business.
Our SEO services are made up of a series of strategies to improve the visibility of your website in search engines with the aim of increasing traffic from Google and helping you win customers.
To do this, we analyze in detail the needs of your website , choose the most suitable and profitable keywords for your business and develop a tailor-made plan.
The services of our SEO team will be based on advice and continuous monitoring of the strategy designed to achieve the best positions.
What do SEO services provide?
As we have seen, SEO is an essential part of the online strategy of a brand or company. Thanks to our organic positioning services , you will get:
- More traffic . After having made an investment of money, time and resources to build a website that represents your brand, you need to make it profitable through services such as SEO .
Most users tend to visit one of the top 10 sites suggested on search engine results pages. Therefore, appearing in the top positions is a guarantee to get a large number of visitors to your website. With our SEO service we will make sure that you reach more people through general organic results , Google Maps tabs , images, etc.
Imagine that you manage to position your website for a term with 1,000,000 searches per month. If the first result that appears in the search engines takes 20% of the clicks, you would be getting 200,000 people interested in what you offer to see you every month. It wouldn’t be bad at all, right?
- More sales. The formula is simple: the more people see your products or services, the more likely you are to buy them. Additionally, SEO can have a better return on investment ( ROI ) than more traditional forms of advertising. This can be attributed to the fact that the people who see you are already looking for information related to the products and services you offer.
- More leads . The term lead is used in digital marketing to refer to those contacts who have left us their data and become part of our registry.
Normally, they are generated through valuable content that can be downloaded by filling out a form, which is usually embedded in a landing page , web page, blog article, etc.
Although they may not buy the first time they visit us, they are potential customers. It is important not to lose sight of them and to keep in contact with them to capture their attention and convert them into customers.
- Better reputation. The SEO service builds trust and credibility. When your website appears among the first search results, users understand that they will find quality information and this will give them the confidence they need to buy.
How can we help?
If you want more information about SEO or request a personalized quote, please contact us.
What does Top Position SEO services include?
Our SEO strategy method is divided into four phases:
- General strategy, analysis and keyword deployment
The SEO service Top Position develop a solution tailored to each case with the right keyword strategy.
In this initial phase, we analyze the market, the objectives, the audience, the competition and the keywords that interest us.
When we have the results of the study, we design a keyword strategy that tells us which ones to compete in, how and where.
- SEO Optimization – Comparative Report – Benchmark Report
Once you have chosen the most suitable keywords for your line of business, it is time to carry out the second step of SEO services, an optimization analysis.
The SEO audit will identify if your website meets the optimal criteria to achieve good positions in Google. Additionally, our Optimization Benchmark Report – SEO Benchmark Report® will study your main keyword in depth by comparing it to the top ranked websites. We always thoroughly review a lot of important factors when it comes to positioning, such as the use of keywords in tags , inbound links , content , outbound links , H1 , H2 , etc.
This allows us to make a series of specific recommendations to improve each of the key factors for your positioning. Ultimately, this report will allow us to design a coherent, effective and realistic SEO strategy.
- SEO implementation
After analyzing the market, the main keywords, the website and that of the best positioned competitors, we implemented the SEO strategy .
To be really effective, we affect a considerable number of factors, such as the use of the different tags – title tag, description tag, keyword tag, Alt tag – and the content. We also developed a strategy of acquiring links, or linkbuilding , to get more relevant and quality links pointing to your website.
It is important to carefully take care of the implementation of this search engine positioning service, since there is a risk of receiving penalties from Google or other search engines if the established criteria are not respected. Leaving the Google index and not appearing in the results is an experience that no website would want to undergo.
- Monitoring and analytics of the SEO service
When the SEO strategy is implemented, we continue to carry out maintenance so as not to lose the good results achieved. It is part of our SEO service .
In addition, we continue to analyze data through tools such as Google Analytics and integrate that information appropriately into our strategy.
Why hire our SEO services?
Our more than 10 years of experience, personalized treatment, continuous monitoring of each project and our own methodology are compelling reasons to decide to bet on our SEO services.
Top Position brings together a multidisciplinary team with a long professional and academic career. In addition to managing projects in different sectors, we carry out research studies in various fields to always know the latest news. In addition, we carry out constant research in the different branches of SEO: local SEO, reputational SEO, Image SEO, video SEO, news SEO, among others.
Through our SEO services, we can help you so that the website of your company, personal brand or institution, improves visibility in Google’s organic results.